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Job Opportunity in UAE: B2B Content Strategist at Aramex 2020

Job Opportunity in UAE: B2B Content Strategist at Aramex 2020

United Arab Emirates 20 Dec 2020
Aramex

Aramex

Nonprofit organization, Browse similar opportunities

OPPORTUNITY DETAILS

Total reward
0 $
Nonprofit organization
Area
Host Country
Deadline
20 Dec 2020
Study level
Opportunity type
Specialities
Opportunity funding
Full funding
Eligible Countries
Eligible Region
All Regions

Aramex is looking for a B2B Content Strategist to join the team and work in Dubai, United Arab Emirates for 2020.

Responsibilities: 

  • Work with the Global Marketing Director to deliver an effective content marketing strategy and editorial plan to meet Aramex commercial growth objectives.
  • Key content requirements include SEO understanding, content categorization, aggregation and structure, content development, distribution and measurement.
  • Manage content production and 3rd party content development and curation.
  • Development of editorial governance so content is consistent with brand voice, style and tone.
  • Channel management of digital content hubs and all supporting social channels including communications distribution via Pardot (Salesforce Marketing Cloud).
  • Measurement and optimization of the content program will be required on a regular and ongoing basis.
  • Integration of content programs with brand campaigns to drive brand demand.
  • Executive presentations on the program approaches and results will be required.

Content Marketing Calendar Management:

  • Manage the 52-week global B2B communications calendar.
  • Editorial calendar and organization workflows must be developed and managed.
  • Content Promotion - Driving people to our content and driving Aramex’s content to people:
  • POSITIONING Aramex as a leading expert in logistics.
  • ENGAGE - Encourage Aramex audience to consult with Aramex. 
  • INTEREST - Generate new leads by asking people to engage with Aramex on issues that are important to them.
  • NURTURING - Progress existing leads, moving them along the marketing funnel until they’re sales-ready.

Internal Communications:

  • Manage channels to ensure an effective flow of information between all departments.
  • A point person for all Marketing Managers, including HQ in terms of Marketing campaigns and global Marketing initiatives that are/will be running.
  • Liaise directly with the Global Marketing Director for approval on all campaigns, creative and copy.

 Qualifications:

  1. +5 Years’ experience in a B2B Content Role
  2. Degree in Marketing, Digital technologies, Copywriting, Creative or similar relevant field preferred
  3. Experience with at least 1 Marketing Automation Platform (Pardot, Hubspot)
  4. Deliver engaging content on a regular basis and inspire team members.
  5. Are a communications specialist with an editorial mindset, creating the relevant content to optimize the path to conversion.
  6. Understand the best practices of the main digital and social media channels, which content and approaches work on each and why.
  7. Collaborate with design and writing teams to produce high-quality content.
  8. Have the expertise to be accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
  9. A good understanding around video production.
  10. English and Arabic are a bonus.

About Aramex:

Since its founding in 1982 Aramex has grown to become a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in Dubai, at the heart of the world’s most dynamic commercial hub and on the site of historic trade routes linking east and west, commerce and transport are deeply embedded in Aramex’s DNA. The company is dedicated to transforming the face of trade, expanding their operations rapidly to better connect businesses and consumers worldwide.

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