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The Call for Entries for Lexus Design Award 2021 is currently open. Every year the event attracts thousands of entrants from around the world who aspire to win the coveted award for innovative design excellence. The 2021 award remains committed to supporting tomorrow's creators with a new launchpad for their careers with world class mentoring, prototype funding, and unparalleled global exposure.
Invitation to exhibit at Milan Design Week at Lexus Design Event.
World-class Mentoring Workshop in New York City.
Funding to bring your design to life.
Six Finalists will be chosen and prototypes of their submitted proposals will be exhibited at the 2021 Lexus Design Event at Milan Design Week, where the Grand Prix winner will be announced.
Before the Grand Prix selection event, Finalists will participate in a workshop with world class design professionals serving as Mentors to develop their prototypes.
There will be continual follow-up by the Mentors as the Finalists develop their designs into physical prototypes. Prototype production costs up to 3 million JPY (over $25,000 USD), including tax, will be covered.
Project Description:
Name of project.
One Line Short Description (Within 15 words).
Full Description (Within 250 words).
Include information on the background of the work, production / manufacturing process, materials used for construction and any facts or details you think are needed to fully explain your work.
How your work makes the world a better place considering 3 judging criteria:
Anticipate: How does your design anticipate the user experience and ultimately benefit society? (100 words).
Innovate: How is your design original and innovative? (100 words).
Captivate: How does your design captivate people? (100 words).
Project Visuals:
Images: 2 images are mandatory; one main image of your work and one image that demonstrates how your work would function or be used. 6 additional images are optional.
Lexus is the luxury vehicle division of the Japanese automaker Toyota. The Lexus brand is marketed in more than 70 countries and territories worldwide and is Japan's largest-selling make of premium cars. It has ranked among the 10 largest Japanese global brands in market value.
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