Internship in Marketing for MBA Students at Disney in the United States

Deadline : 18 Dec 2019

financial backer: Walt Disney

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Study level: Undergraduate

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Internship in Marketing for MBA Students at Disney in the United States

Disney is offering an internship opportunity in Marketing for those who currently study Master of Business Administration. 

Responsibilities:

  1. Analyze and track the competitive marketplace for sports broadcasters and emerging sports streaming platforms, with a focus toward branded communications and brand positioning
  2. Collaborate with Acquisition and Lifecycle marketing teams to ensure ESPN+ brand consistency across consumer touchpoints
  3. Interface with Disney Streaming Services and ESPN marketing teams to evaluate the performance of brand-specific marketing campaigns
  4. Work with ESPN+ business unit to assist with the development of brand marketing, event marketing, and sport-specific marketing campaigns
  5. Develop and execute market research plans for key strategic segments
  6. Develop reporting and analysis frameworks based on business Key Performance Indicators
  7. Assist with development and maintenance of brand style guides for distribution to internal and external partners

Basic Qualifications:

  1. Direct experience in a marketing, strategy, or business operations role
  2. A high degree of comfort and proficiency working with large data sets and building presentations for business leaders
  3. Process-oriented with strong attention to detail
  4. Strong proficiency with language, including written and verbal communications
  5. Basic understanding of digital communications and advertising channels and technologies
  6. Adaptable, can embrace both change and ambiguity while continuing to drive projects forward

Preferred Qualifications:

  1. Media/Entertainment Industry Experience
  2. Sports Marketing Experience
  3. Marketing Agency / Marketing Platform Experience
  4. Previous competitive and market research experience

Required Education

Must currently be enrolled in an MBA program and taking at least one class –OR– be a recent graduate (Dec 2019) of an MBA program.

Eligibility Criteria:

  1. Must be enrolled in an accredited college/university taking at least one class in the semester/quarter (spring/fall) prior to participation in the Disney  internship program 
  2. Must be at least 18 years of age
  3. Must not have completed one year of continual employment on a Disney internship or program.
  4. Must possess unrestricted work authorization
  5. Must provide full work availability during Program Length (listed below)
  6. Must provide own transportation to/from work

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Host Country: United States of America

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