Job Opportunity in Kuwait at Ooredoo: Senior Specialist Postpaid Marketing

Job Opportunity in Kuwait at Ooredoo: Senior Specialist Postpaid Marketing

Kuwait 12 Feb 2020


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Nonprofit organization
Host Country
12 Feb 2020
Study level
Opportunity funding
Full funding
Eligible Countries
Eligible Region
All Regions

Ooredoo is offering a job opportunity in Kuwait as Senior Specialist Postpaid Marketing. Ooredoo is an organization on the move and a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. It covers a population of more than half a billion people and serves more than 68 million customers.

Role Purpose:

  1. Management and development of Post-paid small screen business according to the companies & segment objectives.
  2. Shared profit and loss responsibility and budget ownership for the small screen with postpaid small screen manager.

Key Accountabilities & Responsibilities:

  1. Plan and execute the Postpaid Small Screen Segment strategy along with Senior Director Postpaid according to the companies & individual segment objectives.
  2. Use market data, to manage new and existing Small Screen products and identify ways to enhance those products based on public perception.
  3. Development of the small screen postpaid portfolio, offering & lifecycle management.
  4. Work with Senior Director and postpaid manager, and lead the Post-paid small screen products  budgeting, business & Roadmap planning
  5. Be product owner for Postpaid Small Screen products throughout the life cycle.
  6. Conduct multi-year small screen planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy
  7. Full P&L ownership of postpaid small screen products Initiate customer insight and market research for supporting business objectives.
  8. Lead requirements; build the brief for the Market Research projects.
  9. Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities
  10. Be accountable for tracking SS revenue targets and the performance of the post-paid SS segment.
  11. Work with the performance measurement team to implement and oversee analytics and KPI's for post-paid SS segment respective initiatives Set the pricing strategy along with the Pricing team and positioning for the post-paid SS offering.
  12. Align with the pricing team for the right SS products pricing tactics and actions in order to deliver the objectives.
  13. Align pricing with the other segments and overall pricing strategies. Define and socialize postpaid SS core value proposition based upon customer feedback and market data.
  14. Align with cross-functional leadership to leverage key initiatives in other areas of the business that could enhance the overall SS value proposition.
  15. Develop comprehensive roadmap in the area of SS postpaid, based on company goals to become a leader in digital products offering space.
  16. Lead and execute Engagement Documents (ED) for new SS product launches.
  17. Approve Product Description Documents (PDD) for the Product Development team for technical implementation.
  18. Assist in technical implementation as required by the leading PD team.
  19. Responsible for SS products subscriber target, acquisition & revenue for the entire segment.
  20. Manage postpaid SS ARPU development through strategies and tactics built on and using segmented offering, penetration, usage, bundling, packs, pricing, etc.
  21. Use Customer Segmentation for the Segment as per customer value segmentation, Customer behavioral segmentation, Customer life cycle segmentation & Customer Value migration.
  22. Develop compelling postpaid SS product positioning and value proposition and selling tools. This can be for acquiring new customers, as well for an existing base to enhance revenue in collaboration with the postpaid CVM team. Develop business plans and product positioning in the marketplace.
  23. Brief PD team for Building & execute Engagement Documents & Pricing team for business cases for any new postpaid SS product or promos as per the roadmap.
  24. In harmony with Snr Director set the scope & objective for the postpaid SS segment, schedule in financial terms of segment-related activities with the purpose to secure necessary operational involvement and resources from that particular Function.
  25. Accountable for revenue attainment, profitability, and success of Postpaid SS Products or group of products through development and execution of comprehensive marketing plan.
  26. Set quality KPIs and drive sales to achieve it.
  27. Define the device role in the SS product offering.
  28. Coordinate with all relevant departments on launching a promo/product
  29. Lead quality and business analysis to set targets for a new product/promo launches
  30. Tweak product/promotion to achieve the set target for acquisition. Develop post launch analysis and take corrective actions.
  31. Monitor and report segment KPI and status against targets and budget.
  32. Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share. Recommend and implement changes required to be competitive.
  33. Rationalize solution offerings by performing map/gap analysis against current offering and market opportunities.
  34. Establish requirements to effectively manage and track to a plan of record, including total sales, revenue, churn and contribution.
  35. Foster strong relationships with internal and external resources. Engage with different functional teams and business units (in order to drive business success and optimization.
  36. Attend Operations and Marketing division meetings as required.
  37. Proactively take responsibility for self-improvement by staying well informed of developments, knowledge, and innovations in a relevant field of expertise.
  38. Attend Training Programs, Courses, and Seminars, conferences, vendor meetings, User Groups, and presentations to be ready with the latest business ideas. 
  39. Other duties as reporting directed by the line manager or other top management members.

Qualifications and Requirements:

  1. Required 3-4 years of experience based on progression ladder relevant experience in a similar environment.
  2. Minimum 1 year in telecom product or segment management
  3. Drive & lead the cross-functional projects.
  4. Ability to do multitasking and work under tight schedules
  5. Strong knowledge of local market conditions and potential target market/customers
  6. Ability to operate in a diverse multicultural, multinational work environment, exhibiting appropriate sensitivities
  7. Fluent verbal/written communication in English. Arabic an advantage.

About Ooredoo:-

Ooredoo QSC is an international telecommunications company headquartered in Doha, Qatar. Ooredoo provides mobile, wireless, wireline, and content services with market share in domestic and international telecommunication markets, and in business and residential markets. Ooredoo is an organization on the move that plans to move closer towards being among the top 20 telecommunications companies in the world by 2020.Ooredoo is a dynamic global telecommunications player operating in 17 countries across the Middle East, North Africa (MENA) and Asia. it covers a population of more than half a billion people and serve more than 68 million customers.

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