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Doctoral Fellowship in Marketing at Université Catholique de Louvain Belgium

Doctoral Fellowship in Marketing at Université Catholique de Louvain Belgium

Belgium 30 Jun 2021
Université catholique de Louvain

Université catholique de Louvain

State University (Belgium), Browse similar opportunities

OPPORTUNITY DETAILS

Total reward
0 $
State University
Area
Host Country
Deadline
30 Jun 2021
Study level
Opportunity type
PhD
Specialities
Opportunity funding
Not funding
Eligible Countries
This opportunity is destined for all countries
Eligible Region
All Regions

The researcher is expected to develop research activities within the framework of a project of the PARTENAMUT-IPM-Digital Marketing Chair (see the project description below), under the supervision of Professors Ingrid Poncin and Simon Hazée. These activities will be carried out within the “Center of Excellence on Consumers and Marketing Strategy (CCMS)” attached to the LouRIM Research Institute of UCLouvain.

As part of this mandate, the researcher pursues research in the area of digital marketing with the ultimate goals of sharing knowledge through scientific publications and obtaining a doctoral thesis. The person also participates in the activities of the PARTENAMUT-IPM-Digital Marketing Chair.

In order to obtain the title of “Doctor of Economics and Management”, the person must follow and pass the doctoral training provided by the Louvain School of Management (see www.uclouvain.be/lsm-doctorat. html).

Research project summary

The connected world in which we live has fundamentally changed our behaviours throughout the customer journey, including the way we search for information, purchase, and interact with organizations. In this digitized omnichannel context, understanding and managing the experience of consumers, employees and other stakeholders has become a major challenge for organizations. This project aims to advance knowledge on this subject and, ultimately, to help organizations have a more sustainable social, environmental and economic impact.

Among the numerous topics related to digital marketing and the management of stakeholder experience, we identify a few that are related to the research currently being carried out within the CCMS and which could be the subject of a doctoral thesis:

Research project summary

ADDITIONAL INFORMATION

Benefits

The successful candidate will be offered a two-year tax-free doctoral grant funded by the IPM-Partenamut Research Chair.  The grant is renewable once in order to allow the completion of a full doctoral cursus. The grant also includes coverage by Belgian Social Security benefits.

Selection process

Application files must be sent electronically, with the subject line “Partenamut-IPM grant application”, by 30 June 2021 at the latest, to the following address: ingrid.poncin@uclouvain.be

The application must contain a motivation letter, a curriculum vitae (academic format), as well as two letters of recommendation. All application documents must be submitted in the form of a single document (PDF or DOC format) entitled “Application PhD_LAST NAME_First name”. It is recommended that the candidate highlight his/her experience and interest in the digital marketing research area as well as his/her previous scientific production.

Additional comments

For more information, please contact Professor Ingrid Poncin directly.

Web site for additional job details

https://uclouvain.be/en/research-institutes/lourim/news/un-e-chercheur-se-&nd...

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