Job Opportunity in KSA as a Consumer Intelligence Specialist from Chalhoub Group

Date limite : 08 nov. 2020

Organisation à but non lucratif: Chalhoub Group

Spécialités: Management et Marketing

Niveau d'études: Premier cycle

Consultée 110 fois

Job Opportunity in KSA as a Consumer Intelligence Specialist from Chalhoub Group

Chalhoub group is looking for consumer intelligence specialist for Saudi Arabia. You will be responsible for all consumer research that is conducted in Saudi Arabia from initiation, to implementation, analysis and delivering the recommended actionable insights. To be a successful candidate, you should have proven proficiency in consumer research principles and direct project management experience.  You should have strong analytical abilities and proficient written and verbal communication skills. You will be tasked with being the eyes and ears of the Group in Saudi Arabia when it comes to Saudi consumer behavior, attitudes and trends.  You will persistently apply and communicate this knowledge across the Enterprise, and in particular, with senior leaders, providing them with insights around both the ‘what’ and the ‘why’ relating to key Saudi consumer trends. Your role is like an internal, active, and influential consultant, whose role it is to ensure that consumer analytics and insights are at the foundation of the business, and identify the different types of Saudi consumers, consumer gaps and demands to improve and cater to Saudi consumers. You will work closely with the group consumer intelligence team (based in Dubai), business leaders, and cross functionally with other leaders across the organization. 

Eligibility:

you must have:

  • Be a team player, creative, detail driven, analytical, flexible.
  • Previous experience of working in consumer market research from an agency background; with strong knowledge of consumers in and across the different regional areas and cities of Saudi Arabia.
  • Experience in leading quantitative and qualitative research studies from inception through to action.
  • Technical and research design Knowledge: advanced knowledge in sampling design, questionnaire and discussion guide creation, mapping and numerical analysis.
  • Advanced knowledge in pricing for consumer research projects.
  • Strong project management skills and experience working across several complex projects.
  • Exceptional communicator (verbally and written), with the ability to connect the dots and build compelling and insightful stories that drive action while adapting to your audience.
  • Experience synthesizing disparate data sources (including syndicated data, market level data, consumer trends and secondary research).
  • Proven dexterity with complex data.
  • Demonstrate high tolerance for ambiguity, changes in business direction, unanticipated client needs, executive requests, with ongoing resiliency and adaptability.
  • University degree in business administration, marketing, statistics or any other relevant (quantitative) field.
  • Minimum 7 years of work experience required with at least 5 of experience in a consumer insights or market research role.

Your Responsibilities:

You will be responsible of: 

  1. Saudi consumer research studies end to end: setting research objectives, creating sound sampling and weight schemes, writing survey and/or discussion guides, and analyzing results.
  2. Identify appropriate methodologies based on business and research objectives, while taking the Saudi market’s nuances into account.
  3. Questionnaire design and creation including but not limited to: brand usage and attitudes, brand health, brand trackers, concept testing, product testing and conjoint analysis.
  4. Discussion guide design and creation various techniques to capture insights that include but not limited personification exercises, grouping exercises and concept writing.
  5. Identify, select and manage relationship with research agencies in Saudi based on quality of data and deliverables. 
  6. Lead and champion deep understanding of shifts in consumers demand and future facing foresight by identifying and monitoring Saudi Consumer motivations, behaviors, pain points, interactions with the fashion / beauty retail in general.
  7. Presenting Saudi consumer insights that are adapted according to the setting and/or diversity of audiences (whether levels of seniority or different functions). 
  8. Guide senior and brand leaders in asking the right questions and co-building their consumer research plans to answer them.
  9. Proactively and constantly engage with internal clients (mainly brands’ leadership) in order to identify consumer insights gaps in knowledge and sharing the insights to fill those gaps.
  10. Work in close collaboration with and disseminate knowledge to the consumer intelligence team (based in Dubai) and aggregate ongoing secondary research insights providing critical context to Saudi consumers’ competitive landscape, trends, opportunities and innovation.
  11. Remain at the forefront of new consumer learning tools and technologies to drive smarter and faster decision making in Saudi.

Benefits:

  • The company will help you to shape your journey in it through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility.
  • The company recognizes the value that you bring so it strives to provide a competitive benefits package which includes health care, life insurance, child education contribution & exclusive employee discounts. 
  • If you are changing countries to join the company, the company will provide you with relocation allowance and help you settle into accommodation during the first few months.

About Chalhoub Group:

Chalhoub Group is the leading partner for luxury across the Middle East and an expert in retail, distribution and communication. With a growing workforce of more than 12,000 people, and a network of over 650 retail stores, the Group's success is attributed to its highly skilled and dedicated teams. 

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Région: Moyen-Orient

Opportunités: Emploi

Pays hôte: Arabie Saoudite

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